Serving Alberta residents since 1999, rhinorealty is one of Alberta’s oldest ‘alternative model’
real estate brokerages. We are a small group of well-educated REALTORS® that philosophically and
fundamentally disagree with the ‘traditional’ real estate model. Our opinion is that the closed
nature of the MLS® System allows these traditional brokerages, and their REALTORS®, to overcharge
Canadian homeowners when it comes time to sell their home.
So, the question is, why do we do what we do? Well, like any business, we're trying to make a profit.
But it's more than that. The owners of rhinorealty, Julian Aiuto & Karissa Freund, and their team of REALTORS®
truly believe in free enterprise, consumer choice and a competitive marketplace. Real estate services
should not be an exception. Therefore, it's not so much that we enjoy saving you money, although we
do, as it is about believing that no industry, including real estate, should be allowed to take advantage
of the public.
We also believe that change is best accomplished from within, the industry that is. So each and every day
we work hard to educate consumers that ‘buying’ real estate services is no different than buying any other
product, or service. You should research your choices, shop for the best value and then make your decision.
And most importantly, don’t allow an unfounded sense of fear cloud your good judgement.
And, here’s something else we would like you to know about us, although we are a ‘small’ group of REALTORS®,
we sell a whole bunch of real estate. Consider this, traditional brokerages ‘average’ about 10 transactions
per agent per year. Our brokerage on the other hand, averages over 50 transactions per agent per year. We
are efficient and we are experts at what we do. Lastly, in addition to selling homes, we also work with
home buyers. We were the first real estate brokerage in Alberta to offer a brokerage-wide commission rebate
program for buyers. It’s true, our Buyer's CashBack Reward Program pays you part of the commission we earn
on your purchase, how’s that for change!
A common question we get asked after doing a great job for a client is this:
And although we know that we work hard and do an excellent job for all our clients, we usually interpret their
question to mean this: Why doesn’t everyone eschew the traditional real estate model and save money by using
an alternative real estate brokerage?
So here’s how we answer them:
We tell them that within the real estate industry there are some major franchises that have enormous marketing
budgets, and consequently, that leads many people to believe they are the best option, even though they’re not.
We also tell them that although not everyone uses alternative real estate brokerages, every type of person does.
Wealthy people use our services, as do people of modest means. Young people use our services, as do senior
citizens. First time home buyers and sellers use our services, as do those that have had numerous real estate
So in all the years we have been serving Alberta home owners, we’ve found that our clients fall into one of two
categories. First is the homeowner that has done their research and has concluded that there is no good reason
to pay high real estate fees. We call them the smart people. And the second type has usually been referred to us by
one of the aforementioned smart people.